GRAPHICS FOR FLOORS IS A NEW, ATTRACTIVE AND EFFECTIVE METHOD OF ADVERTISING FOR APPLICATION ON FLOORS AT THE POINT OF PURCHASE!

Graphics for floors is a new, attractive and effective method of advertising developed by 3M. It was designed to deliver maximum impact in the point-of-purchase display - because that's where about 70-80% of specific product purchase decisions are made. It can be placed on most floor surfaces, so the graphics jump out at customers and give great exposure for products. Preliminary in-store consumer tests, done in USA, Canada, Norway, Germany, France and Hungary, showed that 3M Graphics for floors created an average sale lift of 18 percent. Additionally, Graphics for floors can be warranted in two options - up to 1 month or 1 year - for slip resistance, image retention and removability. Graphics for floors are also backed by the 3M Matched Component System Warranty (MCS).